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Pursuit's Safety Promise is our commitment to the safety and well-being of our guests and staff. Through this program, we will ensure that everyone feels safe at our experiences so that the power of our places can shine through.

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We walk softly and carry a big heart

Like you, we want to work and play with people who value authentic interactions and a deeper knowledge of the world around us. To ensure that happens, the operation of our properties and experiences is guided by our "Promise to Place". It outlines our responsibilities to manage our impact on the environment, foster respect for people and champion our communities.

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The Environment

You come to us to immerse yourself in some of the world’s most pristine natural settings and eco-aware urban environments. Like you, we want to ensure those places remain spectacular and special for generations to come. Through responsible management practices and providing meaningful interpretive programming, we constantly improve our environmental initiatives and make good on this part of our promise.


The People

Whether you work with us, travel with us or are part of a community in which we work and live, you’ll have our respect—and we’ll earn yours. At Pursuit, we prioritize diversity and lead with inclusivity. It’s all about the welcome and the way we help make these places magical—for all who cross our path.


Our Places

At every Pursuit location, we invite you “backstage” to celebrate our remarkable communities and open your heart and mind to experiences beyond what you came for. Maybe you’ll never leave. We get that: we haven’t left either. In fact we’ve poured ourselves into providing great support for the people and places that help sustain us. 

10% decrease in waste generated per guest at the Banff Gondola on account of our waste reduction strategies.

Pursuit was recognized as a top 75 employer in Alberta, Canada.

197,102 plastic water bottles avoided in 2018 by providing water refill stations at the Banff Gondola and Columbia Icefield.

Our Banff Jasper team contributed over 2,750 hours of community volunteering in 2018.

44,000+ students from across Alaska have participated in Kenai Fjords Tours' Marine Science Explorers Program.

Goal to educate 20 million guests by 2028.

Living our Promise


Across our properties and experiences, we’re constantly improving the ways we integrate sustainable initiatives into our everyday operations.  It’s a constant work in progress, so please check back to see the new ways we live our Promise to Place.

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Our Promise to Place commitment is not a solo endeavor; we support and work closely with many great organizations in our communities, including:


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